Giving it “significant opportunities” to enhance its regulated market reach, Red Rake Gaming has partnered with iGaming and sports betting software supplier, Playtech plc (LSE:PTEC) in a deal that will see it integrate its growing portfolio of mobile and online games onto the Playtech Games Marketplace.
Lauded as a “landmark partnership agreement,” the collaboration makes a broad range of the Spanish developer’s best performing games available to Playtech’s extensive global operator base, which covers some of the most competitive regulated territories, courtesy of its best-in-class platform.
Expanding player base:
“Thrilled” to be adding Red Rake Gaming to their growing list of “distinguished” content partners, Playtech Casino Director James Frendo explained…
” The seamless integration provided by Playtech Games Marketplace gives developers the opportunity to deliver their content to audiences in regulated markets worldwide and we are confident that Red Rake Gaming’s highly innovative content range will be a big hit with operators and audiences the world over.”
Products & solutions:
Founded in 1999, the London-listed online gaming software supplier boasts one of the most comprehensive game portfolios in the industry. The company delivers more than 700 cutting-edge proprietary and premium branded titles such as movie-inspired hits Robocop, Gladiator, and The Matrix, as well as original content like Jackpot Giant and the popular Age of the Gods series.
In addition to industry-leading content, the Isle of Man-headquartered firm’s BI (business intelligence)-driven software, content, services and platform technology offering spans online, retail and land-based verticals and more to its 150 global licenses in 30-plus regulated jurisdictions.
Playtech’s diverse product suite has cross-platform capability, allowing players to access online, broadcast, mobile and server-based gaming terminals via a single account. In addition to online casino, its leading online gaming applications comprise live gaming, sports betting, bingo, poker, casual and fixed odds games.
Increased opportunity:
An “important collaboration” for Red Rake Gaming, the Valencia-headquartered studio’s Managing Director Nick Barr used a company press release to comment on the importance of the tie-up, noting that it gives the company “significant opportunities” in enhancing its regulated market reach.
“Playtech are one of the most renowned providers in the industry and through their Playtech Games Marketplace product, operators will now be able to furnish their existing offering with our top performing content. We are looking forward to working closely with Playtech and their significant client portfolio in delivering our extensive portfolio of high engagement and localised content across the globe.”
Recent deals:
The tie-up follows Red Rake’s June launch with leading online casino operator in Belgium, Circus Casino, for its Circus.be, while earlier this month, Playtech dropped the latest hit in its Live gameshow series, The Money Drop Live, which is based on the iconic Banijay-owned brand. The release that enhances the partnership, follows the launch of Deal or No Deal – The Big Draw last year.
